Branding for a Psychotherapist in California & New York
The moment Kira and I had a call together, something immediately clicked. We both knew we were meant to work together and so I started on her branding right away. After honing in the moodboard, we decided on a city-inspired feel with elegant touches and a confidence that is felt through the colour palette. Given the industry she serves, we wanted to ensure the branding suite kept that professionalism whilst still being true to Kira. The primary logo was confirmed very early on in our process and from there we refined the submark to match. The result is a chic branding suite that will stand the test of time. Now, we are moving on to the website which will have copywriting by Salted Pages.
The Client
Dr. Kira Hoffman is a psychologist in California and New York offering online therapy for professionals navigating career stress, relationships, and infertility. With over a decade of clinical experience, she works with accomplished professionals balancing demanding careers and full personal lives. Many of her clients have built impressive careers yet privately feel stuck, uncertain, or disconnected. She works one-on-one with those who value depth and accountability—people who want more than coping strategies and are ready for meaningful, lasting change.
The Branding
